Vulcano is L/DANA’s first menswear collection, designed to introduce a more rugged and sober aesthetic to the brand’s visual identity. Developed during the pandemic, the campaign faced a significant logistical challenge: with no access to physical jewelry, the entire launch had to be built from the ground up using the original 3D models intended for production.
My role involved taking these technical 3D printing files and refining them for the screen, developing realistic textures, metals, and surface details that gave the pieces weight and character. The aesthetic—defined by a sober palette, restrained tones, and direct lighting—was a strategic choice. It not only established a masculine, high-end identity for the collection but also allowed for a more agile and controlled production workflow.
I was responsible for the entire visual ecosystem of the campaign, from the main film to the social media assets and catalog. This included developing videos focused on scale and movement using digital models, alongside high-fidelity renders. The final result reflects a balance between the need for rapid delivery and the creation of a clean, elegant aesthetic that successfully introduced the brand to a new audience.