Saturnalia celebrates the culmination of a cycle and the joy of new beginnings, inspired by ancient festivals of gratitude. For this campaign, the visual direction focuses on celebration and energy, capturing the transition from the old to the new with a vibrant and sophisticated atmosphere.
I was responsible for the cinematography, editing, and color grading of the campaign. In the main fashion film, I used a faster, rhythmic editing pace to match the celebratory mood, using light and movement to highlight the jewelry’s shine. To maintain the high-end feel, the color grading was polished to evoke a sense of festive elegance, blending warm highlights with deep tones.
A key part of the digital rollout was a motion graphics piece where I went beyond simple transitions by animating the actual elements of a silk scarf’s print, bringing the patterns to life in a way that feels both nostalgic and modern.