Celeste is a jewelry collection by L/DANA inspired by our timeless connection to the stars and their role as a guiding light throughout history. My goal for this launch was to build a visual world that translated this celestial theme into a series of engaging stories for social media.
I created a variety of content, including a series of teasers, some presented by Creative Director Anthony Garcia, that used motion graphics to bring the astronomical concepts behind the designs to life. To add another layer to the videos featuring the models, I used excerpts from the collection’s introduction text, turning the campaign into a soulful narrative journey.
One key part of the campaign focused on documenting the jewelry’s journey—from the raw, handcrafted process in the workshop to the final moment it is worn—to highlight the brand’s dedication to manual artistry.
I was responsible for the cinematography, editing, and color grading for all materials. I used a deep, atmospheric palette to ensure the entire campaign felt as vast and guiding as the night sky itself.