Despertar is a collection by L/DANA that celebrates the beauty of being present and living life with a sense of lightness. For this campaign, I wanted the visuals to feel like a deep breath — fluid, warm, and completely natural — to capture a more spontaneous and airy atmosphere.
I was responsible for the cinematography, editing, and color grading, as well as the logo animation and motion graphic pieces.
In the main fashion film, I focused on a rhythmic, graceful edit that follows the model’s movement, while the color grading was designed to bring out golden, sun-drenched tones. Beyond the film, I created teasers and cinemagraphs where the subtle motion serves as a quiet invitation to slow down and appreciate the details.
By handling the entire process, I was able to ensure that every frame—from the high-energy teaser to the stillest cinemagraph — carried the same effortless and joyful vibe that defines the collection.